Nolan Nemeroff

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Nolan Nemeroff

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  • Dtect Labs

Branding

When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.

Branding

When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.

Project

N°009

Name

Dtect Labs

Location

Chicago, IL

Year

2026

Scope

Creative Direction / Brand Design

About

Dtect Labs is introducing a proprietary forensics engine, meant to tackle the slew of deepfake technology prevalent due to AI. The project below details the comprehensive brand design for its commercial launch, as well as the accompanying brand design for its first go-to-market product: ClaimGuard.

Brand Design

AI-Assisted Asset Creation

Upon handoff, the client recieved a propreitary tool to build brand assets for social, promotional, and deal contexts - allowing them to build within their own brand guidelines themselves.

This system uses several AI tools to achieve consistent results.

AI-Assisted Asset Creation

Upon handoff, the client recieved a propreitary tool to build brand assets for social, promotional, and deal contexts - allowing them to build within their own brand guidelines themselves.

This system uses several AI tools to achieve consistent results.

Business Collateral

Web Design

Sub-brand Branding - ClaimGuard

ClaimGuard by Dtect Labs

ClaimGuard is the first commerical product of Dtect Labs, utilizing their novel forensic technology for a deepfake analysis platform used by insurers. For which, I also designed the brand and accompanying assets.

ClaimGuard by Dtect Labs

ClaimGuard is the first commerical product of Dtect Labs, utilizing their novel forensic technology for a deepfake analysis platform used by insurers. For which, I also designed the brand and accompanying assets.

Business Collateral

Web Development

Branding

When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.