Gilbert Gallery
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Project
N°005
Name
Gilbert Gallery
Location
Champaign, IL
Year
2023
Scope
Art Direction / Creative Strategy / Design
About
For the capstone of my Advertising curriculum, I was afforded the opportunity to work with a team of several talented minds under the agency name "Turning Heads". The goal: draft a campaign for the Gilbert Gallery - a local art gallery suffering from an unaware college audience. Many teams targeted obvious audiences: old money, art majors, etc.. But we asked ourselves, what's the most significant market on campus? The answer? Horney college students. Introducing "First Dates Suck": an OOH print campaign designed to spread awareness for Gilbert Gallery as not only a potential first date destination but one that would alleviate the anxiety and awkwardness that usually comes with first dates.
About
For the capstone of my Advertising curriculum, I was afforded the opportunity to work with a team of several talented minds under the agency name "Turning Heads". The goal: draft a campaign for the Gilbert Gallery - a local art gallery suffering from an unaware college audience. Many teams targeted obvious audiences: old money, art majors, etc.. But we asked ourselves, what's the most significant market on campus? The answer? Horney college students. Introducing "First Dates Suck": an OOH print campaign designed to spread awareness for Gilbert Gallery as not only a potential first date destination but one that would alleviate the anxiety and awkwardness that usually comes with first dates.
About
For the capstone of my Advertising curriculum, I was afforded the opportunity to work with a team of several talented minds under the agency name "Turning Heads". The goal: draft a campaign for the Gilbert Gallery - a local art gallery suffering from an unaware college audience. Many teams targeted obvious audiences: old money, art majors, etc.. But we asked ourselves, what's the most significant market on campus? The answer? Horney college students. Introducing "First Dates Suck": an OOH print campaign designed to spread awareness for Gilbert Gallery as not only a potential first date destination but one that would alleviate the anxiety and awkwardness that usually comes with first dates.
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
