Art Direction / Creative Strategy / Design
For the capstone of my Advertising curriculum, I was afforded the opportunity to work with a team of several talented minds under the agency name "Turning Heads". The goal: draft a campaign for the Gilbert Gallery - a local art gallery suffering from an unaware college audience. Many teams targeted obvious audiences: old money, art majors, etc.. But we asked ourselves, what's the most significant market on campus? The answer? Horney college students. Introducing "First Dates Suck": an OOH print campaign designed to spread awareness for Gilbert Gallery as not only a potential first date destination but one that would alleviate the anxiety and awkwardness that usually comes with first dates.