Gilbert Gallery
![](https://framerusercontent.com/images/A6HCN8I4oB7OBr4pD5AhRReG3nk.jpg)
![](https://framerusercontent.com/images/A6HCN8I4oB7OBr4pD5AhRReG3nk.jpg)
![](https://framerusercontent.com/images/vzXr1ipjYUqVbjejLvtAtfkqxk.jpg)
![](https://framerusercontent.com/images/vzXr1ipjYUqVbjejLvtAtfkqxk.jpg)
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
![](https://framerusercontent.com/images/hJifJfBzWwDu12cFCkrQAnkBrc.png)
![](https://framerusercontent.com/images/o14Pp3paVGt7BPtP4lwZvnPcYM.png)
![](https://framerusercontent.com/images/TO9No7HRAlY2JctiIeTxmxizQ4.png)
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
![](https://framerusercontent.com/images/dpF1kL6zD7Yjit04I5AysZRRE.png)
![](https://framerusercontent.com/images/VD7kd9njf2TOGxki2BmheAH0M.png)
![](https://framerusercontent.com/images/otwmb40a5oyvt7CwVtNUuFoSA.png)
![](https://framerusercontent.com/images/fpLdrjnCJephnrpNOvGidTyE4.png)
![](https://framerusercontent.com/images/fpLdrjnCJephnrpNOvGidTyE4.png)
![](https://framerusercontent.com/images/fpLdrjnCJephnrpNOvGidTyE4.png)
![](https://framerusercontent.com/images/otwmb40a5oyvt7CwVtNUuFoSA.png)
![](https://framerusercontent.com/images/otwmb40a5oyvt7CwVtNUuFoSA.png)
Project
N°006
Name
Gilbert Gallery
Location
Champaign, IL
Year
2023
Scope
Art Direction / Creative Strategy / Design
About
For the capstone of my Advertising curriculum, I was afforded the opportunity to work with a team of several talented minds under the agency name "Turning Heads". The goal: draft a campaign for the Gilbert Gallery - a local art gallery suffering from an unaware college audience. Many teams targeted obvious audiences: old money, art majors, etc.. But we asked ourselves, what's the most significant market on campus? The answer? Horney college students. Introducing "First Dates Suck": an OOH print campaign designed to spread awareness for Gilbert Gallery as not only a potential first date destination but one that would alleviate the anxiety and awkwardness that usually comes with first dates.
About
For the capstone of my Advertising curriculum, I was afforded the opportunity to work with a team of several talented minds under the agency name "Turning Heads". The goal: draft a campaign for the Gilbert Gallery - a local art gallery suffering from an unaware college audience. Many teams targeted obvious audiences: old money, art majors, etc.. But we asked ourselves, what's the most significant market on campus? The answer? Horney college students. Introducing "First Dates Suck": an OOH print campaign designed to spread awareness for Gilbert Gallery as not only a potential first date destination but one that would alleviate the anxiety and awkwardness that usually comes with first dates.
About
For the capstone of my Advertising curriculum, I was afforded the opportunity to work with a team of several talented minds under the agency name "Turning Heads". The goal: draft a campaign for the Gilbert Gallery - a local art gallery suffering from an unaware college audience. Many teams targeted obvious audiences: old money, art majors, etc.. But we asked ourselves, what's the most significant market on campus? The answer? Horney college students. Introducing "First Dates Suck": an OOH print campaign designed to spread awareness for Gilbert Gallery as not only a potential first date destination but one that would alleviate the anxiety and awkwardness that usually comes with first dates.
![](https://framerusercontent.com/images/A6HCN8I4oB7OBr4pD5AhRReG3nk.jpg)
![](https://framerusercontent.com/images/A6HCN8I4oB7OBr4pD5AhRReG3nk.jpg)
![](https://framerusercontent.com/images/vzXr1ipjYUqVbjejLvtAtfkqxk.jpg)
![](https://framerusercontent.com/images/vzXr1ipjYUqVbjejLvtAtfkqxk.jpg)
![](https://framerusercontent.com/images/TO9No7HRAlY2JctiIeTxmxizQ4.png)
![](https://framerusercontent.com/images/TO9No7HRAlY2JctiIeTxmxizQ4.png)
![](https://framerusercontent.com/images/UnXvVOVI32lcyFjsspT3goixGg.jpg)
![](https://framerusercontent.com/images/UnXvVOVI32lcyFjsspT3goixGg.jpg)
![](https://framerusercontent.com/images/0tRCgtOhqaE6xAQH39SRPhq2tM.jpg)
![](https://framerusercontent.com/images/0tRCgtOhqaE6xAQH39SRPhq2tM.jpg)
![](https://framerusercontent.com/images/Oa8aIvbwzICSYoHnRxRTMd8fxVc.jpg)
![](https://framerusercontent.com/images/Oa8aIvbwzICSYoHnRxRTMd8fxVc.jpg)
![](https://framerusercontent.com/images/sn0Rg37v8MXl1AM7NkaMEA8Htc.jpg)
![](https://framerusercontent.com/images/sn0Rg37v8MXl1AM7NkaMEA8Htc.jpg)
![](https://framerusercontent.com/images/Oa8aIvbwzICSYoHnRxRTMd8fxVc.jpg)
![](https://framerusercontent.com/images/sn0Rg37v8MXl1AM7NkaMEA8Htc.jpg)
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
![](https://framerusercontent.com/images/dpF1kL6zD7Yjit04I5AysZRRE.png)
![](https://framerusercontent.com/images/VD7kd9njf2TOGxki2BmheAH0M.png)
![](https://framerusercontent.com/images/ihd8w7ah2r47tjusMj2WT3vGN20.png)
![](https://framerusercontent.com/images/ihd8w7ah2r47tjusMj2WT3vGN20.png)
![](https://framerusercontent.com/images/ihd8w7ah2r47tjusMj2WT3vGN20.png)
![](https://framerusercontent.com/images/otwmb40a5oyvt7CwVtNUuFoSA.png)
![](https://framerusercontent.com/images/fpLdrjnCJephnrpNOvGidTyE4.png)
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