Brand Design / Strategy
92 million tons of textiles arrive at a landfill every year. Experts claim the only solution to this ecological dilemma is to close the loop on fashion production and offer a circular system in which garments are given multiple lifecycles. Introducing Circular - an e-commerce platform designed for users to share closets, sell their items, and connect local fashion communities with the hopes of ridding fashion waste. Where competitors fail to deliver the circular business model they promote, Circular cleverly fills the gaps.