Circular
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Project
N°004
Name
Circular
Location
Chicago, Illinois
Year
2021–2022
Scope
Brand Design / Strategy
About
92 million tons of textiles arrive at a landfill every year. Experts claim the only solution to this ecological dilemma is to close the loop on fashion production and offer a circular system in which garments are given multiple lifecycles. Introducing Circular - an e-commerce platform designed for users to share closets, sell their items, and connect local fashion communities with the hopes of ridding fashion waste. Where competitors fail to deliver the circular business model they promote, Circular cleverly fills the gaps.
About
92 million tons of textiles arrive at a landfill every year. Experts claim the only solution to this ecological dilemma is to close the loop on fashion production and offer a circular system in which garments are given multiple lifecycles. Introducing Circular - an e-commerce platform designed for users to share closets, sell their items, and connect local fashion communities with the hopes of ridding fashion waste. Where competitors fail to deliver the circular business model they promote, Circular cleverly fills the gaps.
About
92 million tons of textiles arrive at a landfill every year. Experts claim the only solution to this ecological dilemma is to close the loop on fashion production and offer a circular system in which garments are given multiple lifecycles. Introducing Circular - an e-commerce platform designed for users to share closets, sell their items, and connect local fashion communities with the hopes of ridding fashion waste. Where competitors fail to deliver the circular business model they promote, Circular cleverly fills the gaps.
