Bad For Your Health
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Branding
When developing a logo for our agency, I was inspired by vintage broadcasting branding. With the design of our campaign almost reading like PSA's, I wanted the branding to reflect something similar.
Project
N°001
Name
Bad For Your Health
Location
Chicago, Illinois
Year
2020-2023
Scope
Fashion Design / Brand Design / Strategy / E-Com
About
These are clothes I make with my best friend.
Based in Champaign, Illinois, and operated out of a studio that doubled as a community gallery, Bad For Your Health was more than a fashion label, but a cultural zeitgeist that facilitated the spread of art within our local community. As an award-winning label, Bad For Your Health sought sustainable alternatives to fashion production, developing practices at every stage of the design process that minimized waste. My job as a co-founder and designer was to visualize the inconsistency and raw nature that was inherent in the experimentation and growth of our brand.
About
These are clothes I make with my best friend.
Based in Champaign, Illinois, and operated out of a studio that doubled as a community gallery, Bad For Your Health was more than a fashion label, but a cultural zeitgeist that facilitated the spread of art within our local community. As an award-winning label, Bad For Your Health sought sustainable alternatives to fashion production, developing practices at every stage of the design process that minimized waste. My job as a co-founder and designer was to visualize the inconsistency and raw nature that was inherent in the experimentation and growth of our brand.
About
These are clothes I make with my best friend.
Based in Champaign, Illinois, and operated out of a studio that doubled as a community gallery, Bad For Your Health was more than a fashion label, but a cultural zeitgeist that facilitated the spread of art within our local community. As an award-winning label, Bad For Your Health sought sustainable alternatives to fashion production, developing practices at every stage of the design process that minimized waste. My job as a co-founder and designer was to visualize the inconsistency and raw nature that was inherent in the experimentation and growth of our brand.
